In 2019 AGR launched a new project with digital creative studio Sensergy for PlayStation’s first season of Playable with the help of Livity UK. Creating 3D avatars based on those closest to her, Alicia approached Sensergy to give a helping hand. “The designer wanted her friends to be the avatars – with very fun and light hearted animations in an online and offline form”. The result is a collection of character-based animations and artworks filled with colour, humour and an entirely unique way of presenting a new fashion collection. These avatars were also printed and postered around East London. Those featured in the short videos include Harry Fisher owner of 360 agency Htown, Troy Adams owner of Troy Casting, Rhiannon Barry owner of Ninety Fly and fashion stylist Jake Hunte. All the above are close friends and muses of the brand.

Following the success of the collection AGR & Nike began to host immersive up-cycling workshops at NTL for Nike App Members. Nike continuously sends their unused banners to the AGR studio which are then cut into panels so they can be combined with AGR’s colourful deadstock materials to create the one-of-one tote bags at the workshops. We believe that sustainability needs to be collaborative, so this partnership with ‘Nike By You’ has been a harmonious and organic journey that lends itself well to current events such as the third NTL up-cycling workshop which was centred around this years’ Female Euros final.