In 2018 Creative Director and Knitwear Designer Alicia Robinson teamed up with Nike to bring together their first unreleased capsule. AGR’s family and friends stormed the city in a sea of colour for London’s 2018 Notting Hill Carnival; celebrating community through music, dancing and vibrant clothing encapsulated the brands’ core values and inspirations early on. This was a completely organic photo and ended being the birth of AGR as a brand.